People love that Jack Stack is involved in all things Kansas City. They’ve built up a large following with high engagement on their social media platforms by incorporating content marketing into their social media. They share backstage peeks into what each location is working on, what’s on the pit that day, and how they’re getting involved in the community. Kylee says they’ve been utilizing social media to generate brand recognition and get their fans involved in the barbecue process. They accomplish this by sticking to their 8 brand values which revolve around good service to their guests, excellence in their work and integrity as an employee. ![]() Jack Stack follows its missions statement to “ create remarkable Barbecue experiences” by providing a level of excellence for people to remark on. Recently, they have gotten back to their roots, cutting their menu down to focus on the items that made them a Kansas City staple (the ‘craveables’, as they call them). In the past 20 years, they expanded their offerings to a full menu ranging from traditional barbecue to steaks, salads, and seafood. Russ Fiorella began Jack Stack as a traditional barbecue storefront with a modest 5-item menu. With a brand that’s prospered since 1957, you’ve gotta have a formula that works. We had a chance to sit down with Jack Stack Barbecue’s four-year marketing manager, Kylee Markey, and ask her some questions about how Jack Stack manages to stand out in a crowd of delicious barbecue eateries around the area. In fact, we even have our own Barbeque Society ( KCBS) with over 10,000 members worldwide. BBQ sauce runs in our blood, baked beans are a staple in every meal worth eating, and pulled pork actives our salivary glands like a light switch. ![]() Jack Fiorella has passed restaurant operations along to his son-in-law Case Dorman.Kansas City thrives on barbecue. Most notably, the Zagat Survey named it the "#1 Barbecue House in the Country." Fiorella's Jack Stack has been rated as some of the best barbecue in the United States by several national organizations and magazines. Media exposure on The Food Network and Modern Marvels on The History Channel helped to introduce the rest of America to Jack Stack's Kansas City-style barbecue. Seizing upon the opportunity to expand their Kansas City-style barbecue beyond the borders of Kansas City, Fiorella's Jack Stack Barbecue began shipping their barbecue nationwide in 2000. A fifth location opened in Lee's Summit, Missouri early spring 2015. In October 2006, they opened a fourth restaurant on The Country Club Plaza. They also opened a full-service catering operation in Martin City, along with private dining facilities in both Martin City and in their third restaurant location in the historic Freight House building across from Union Station in mid-town Kansas City. They decided to change their name to Fiorella's Jack Stack Barbecue to set themselves apart from the family chain of Smoke Stack Barbecue restaurants. In the mid-1990s, Jack and Delores opened their second restaurant location by expanding into neighboring Overland Park, Kansas. The restaurant briefly changed its name to Hatfield and McCoy's in the mid-1980s. One of these, Smoke Stack Barbecue of Martin City, was opened in 1974 by the eldest son Jack Fiorella and his wife Delores. ![]() Founded by family patriarch Russ Fiorella in 1957, it eventually opened four more restaurants for the Fiorella family. Jack Stack Barbecue on The Country Club Plazaįiorella's Jack Stack Barbecue is a small chain of barbecue restaurants, catering, private dining facilities, and nationwide shipper of barbecue located in the metropolitan area of Kansas City, Missouri.įiorella's Jack Stack Barbecue was originally a part of the Fiorella family-owned chain of Smoke Stack Barbecue restaurants, with the original restaurant located in south Kansas City, Missouri on Prospect Avenue.
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